Apostolos Pitsos (Greek: Απόστολος Πίτσος), an esteemed Greek industrialist and businessman, made significant contributions to the industrial landscape of Greece throughout his remarkable life. Born on June 29, 1918, in the vibrant neighborhood of Ampelokipoi, Athens, Pitsos’ journey was marked by dedication, innovation, and a profound commitment to his family’s legacy.

Early Years

Apostolos Pitsos’ formative years were rooted in Ampelokipoi, where he embarked on his educational journey. Notably, during his time at the German School of Athens, he shared a classroom with a future Prime Minister, Georgios Rallis, forging connections that would resonate throughout his life.

Demonstrating an early affinity for hard work and innovation, Pitsos began contributing to the family business, known as Pitsos, even before completing his schooling. In 1937, his quest for knowledge led him to Aue, Germany, where he pursued studies in mechanical engineering.


Pitsos’ return to Greece was marked by a pivotal moment in history, as it coincided with the onset of the Greco-Italian War. Displaying a strong sense of duty, he joined the ranks of the anti-aircraft artillery based in Menidi.

Following the conclusion of the war, Apostolos Pitsos leveraged his engineering expertise to transform his family’s modest handicraft enterprise into the renowned electrical company, Pitsos. One of his visionary achievements was the establishment of modern factory facilities in Renti.

In 1977, a significant milestone was reached when Siemens became a key partner, with the Bosch-Siemens Hausgeräte GmbH group acquiring 60% of the Greek company and Siemens S.A. Hellas acquiring 20%. This collaboration propelled the company to new heights. In 1989, Pitsos’ commitment to innovation manifested in the production of No Frost refrigerators, a groundbreaking achievement. In 1994, the company ventured into international markets by exporting kitchens to Scandinavia. As the company continued to evolve, it underwent a transformation in 1996, changing its name to BSP S.A. and subsequently to BSH Home Appliances S.A. in 2002.

Later Life and Passing

In his later years, Apostolos Pitsos called the charming neighborhood of Psychiko home. His remarkable journey reached an incredible milestone when he celebrated his 100th birthday in 2018, a testament to his enduring spirit and vitality.

Even during challenging times, Pitsos demonstrated his commitment to public health by receiving two doses of the COVID-19 vaccine in 2021.

On January 1, 2023, Apostolos Pitsos peacefully passed away, leaving behind a legacy of entrepreneurship and innovation. At the age of 104, his contributions to Greek industry and his enduring spirit will long be remembered and celebrated.